Hope Haven Rwanda
An end-to-end digital overhaul — social media, grant-funded advertising, analytics-driven SEO, and two custom platforms built to grow the mission's reach without growing its budget.
$10k/mo
Google Ad Grant activated
2
Custom platforms launched
$0
Paid by the organization for ads
12%
Increase in website viewers in 6 months
30%
Increase in social post reach
4,200+
New followers gained across all platforms
The challenge
Hope Haven Rwanda was doing profound work on the ground, but almost none of it was visible online. Social accounts posted in bursts, the website had no measurement in place, and there was no advertising budget to compete for attention. Supporters who wanted to help had no clear front door — and leadership had no data to know what was working.
What we built
A complete digital system rather than a one-off refresh: a sustainable social strategy, a Google Ad Grant that funds paid search at no cost to the organization, analytics and SEO wired into every page, and two custom platforms — Hope Haven Hub for marketing operations and Hope Club Launchpad for chapter growth.
The digital overhaul.
Social media presence
A consistent content calendar, story-led posts from the field, and reusable templates gave the team a voice they could sustain — turning sporadic updates into a steady, recognizable presence.
Google Ad Grants
Secured and configured the nonprofit Google Ad Grant so search ads run on Google's budget, not the organization's — putting Hope Haven Rwanda in front of donors and partners actively searching.
SEO foundations
Rewrote page titles, descriptions, and headings around the terms supporters actually search, cleaned up site structure, and made every program page indexable and shareable.
Analytics and measurement
Connected the website to Google Analytics and Search Console with conversion tracking on donations and sign-ups, so every decision is based on real behavior instead of guesswork.
Hope Haven Hub
A custom digital marketing platform that centralizes campaigns, content, and supporter engagement in one place the team can run without a developer.
Hope Club Launchpad
A launch platform for Hope Clubs — giving new chapters a guided path to start, organize, and promote their own local efforts under one brand.
The impact
- Paid search running continuously through the Google Ad Grant — reach the organization never had to pay for.
- A consistent, story-driven social presence the team can maintain in-house.
- Google Analytics and Search Console connected, with conversion tracking on donations and sign-ups.
- SEO improvements that make program pages discoverable to donors and partners already searching.
- Hope Haven Hub centralizes marketing operations so campaigns launch without developer help.
- Hope Club Launchpad gives new chapters a repeatable way to start and promote local efforts.
- Leadership finally sees the full picture — one dashboard view of reach, traffic, and engagement.